in the PC Internet era, the most typical community model is sh419 Post Bar, which was born out of the grass root culture of the Internet, the so-called "grass root to the world", "the core of grass root culture" is actually "I am unhappy, I disdain, but I exist", coax, onlookers the fight is "grass root" is an important way of brush.
community economy is to make fans realize "the sense of achievement". This is the only positive island I can see right now.
At the beginning of the new year Before
"get cock silk world", but the so-called "cock wire", may still be just flow.
live broadcast was a surprise for China’s Internet industry in 2015 -2016. In the O2O and intelligent hardware tide, taking over the lead content of enterprise Internet business, and the bright pearl in the content of entrepreneurship is not live.
in AppStore can retrieve hundreds of live App, but to the related news to only 100 homes in the media or sh419 search, the remaining more than 200 itself is not what the user and content that is broadcast App although many, actually "survival" only 100, "said thousands of sowing wars or too exaggerated," 100 sowing wars "more practical.
but in addition to the sense of existence, people also seek "sense of belonging" and "identity"". Like "Rice noodles", "kerosene" is the "grass root" brand by "material yonghuai" brush "sense of belonging" embodiment. Now the product is actually show consumers taste props, define their social status, function is just an initial trigger point or starting point, if there is no product behind a certain number of fans of the group, then the product is certainly attractive, either function is not extreme, either by the user can not in the role your body. Millet stressed the "fever and life", in order to create their own sense of perfection. Therefore, the future of the brand is bound to rely on fans, the brand is in some sense a conspiracy between products and fans, the so-called "no fans, no brands."".
to the "no fans, no brand", the value of the enterprise has been revealed. Many people do not understand how the valuation of millet to $10 billion, because they do not count and you count sales and profits, it is considered the value of fans. According to the estimation of the market research firm Syncapse Facebook, each user is worth $174, BMW was $1613, $177 for the Starbucks, Coca-Cola is $70, you say how much millet value? So, some people say that the logic of thinking for the valuation of 100 million yuan, I think it is not high.
live business suffered three stumbling block
first, live birth, and reflect the guest pepper Betta etc. "
Abstract: in general, to do a live broadcast platform copy off, what is the reflection of pepper gone, let alone to do the "live version of micro-blog live, entrepreneurs have very careful in licence, giants and the winter capital under pressure, but this does not mean that the industry will live broadcast industry recession. A bright future, there are still many opportunities for entrepreneurs.
and has some well-known home to 100 broadcast platform, at least 8 unable to log in or announced the closure: live, live, I love fun live, TV, ulook, micro broadcast thereof in order to watch the live broadcast, live broadcast, beauty melon has 2 ears; almost no active meelive and funny broadcast; and 2 have been off the shelf, namely, catch live bear live curry.
, I said, "the community economy" is a hot year for next year. It means that next year there will be more groups like "Luo Ji" thinking, but it may be a bit late to come back next year. Any new things have a window of time, as I expect WeChat public number time window deadline in October last year, not to say that after you have no chance, but will be more difficult, the absolute strength you stronger.
, but one thing is the same, any enterprise, any product, you have to try to find their fans, forming their own communities, and the premise is to shape their product charm.
The advanced form of the
, a lot of people in the next year the trend, said wearable, Internet banking, mobile providers have said, some people say education will burst, but if I predicted that the economy will be the focus of community next year.
during the National Day holiday, broadcast platform originator Meerkat officially off the assembly line, this platform to fame in 2015 with the launch of Facebook fame, however Live and Twitter Periscope, Meerkat began to decline, the final assembly line, a sigh. Entrepreneurs are out of the market in the Internet giant catch up from behind the circle never is not new, in fact, Chinese broadcast industry also staged a similar story.
entrepreneurial live platform collapse tide has now
100 came home really live platform, there have been 10 in fact closed down, this is clearly not an example, the closure accounted for more than 10%, saying that the collapse tide is not excessive. As takeaway App, taxi App and buy war process, the bursting of the bubble will not crash down, live market has entered the brutal knockout stage.
focus on the broadcast industry will remember this one contains tens of hundreds of broadcast platform images, it vividly reflects the entrepreneurial live event, before the Spring Festival or "100 sowing wars", "thousand wars have recently broadcast" live, market prosperity and remarkable. However, this boom has not lasted long, and the bubble will burst.