when will attract users to our products through various means of open source, then we need to retain our users, or do math problems like primary school, a pool of water, while the water source then come from the other side of the water flow out of a hole. While maintaining active and throttling, it is necessary to reduce the flow of water to shrink, the smaller the better, the pool will be more water to store more.
active maintenance, as the name suggests, is to allow users to maintain a certain degree of activity, you can live, Zhou Huo, month live, specifically depending on the product situation. Kept alive with the development of the Internet, through the practice and thinking of many predecessors, has gradually worked out a set of what we call "user growth system", which can be divided into 3 aspects: user modeling, user optimal route planning, build user incentive system. The following combination of my personal thinking to share with you, there are different opinions of students, welcome advice.
two, user modeling
user modeling, simply speaking, is the user classification, why classify the user? Do you think people have the same everyday, your product users naturally does not look alike, but also to the user using your product through some users value your price is low, some users like you good service, if you do not make users, how the users do not need to provide solutions?
user classification is the identification and classification of users of the same attribute to achieve differentiation. The common user attribute is
behavior characteristics: certain actions performed by a user, such as liveness, usage time, length of time, a particular operation, etc.;
features: user identity attribute based on itself, such as gender, region, education, city dimensions, marriage status and so on;
channel attributes: attributes based on user sources, common channels are: Baidu, land push, mobile advertising, etc.;
sensitivity attribute, a kind of attribute judgment based on user psychology, such as price sensitive, service sensitive and so on.
below, I take a community product, for example, community products are very important to develop the community atmosphere, and the atmosphere is often dependent on the development of content production, especially UGC. Then the classification of users can be divided into two categories: content contributors and content consumers, so we follow the posting number and landing two dimensions to the user classification.
first, we may in accordance with the user’s login times is divided into 5 grades, were more than 20 times, 10-20 times, 5-10 times, 0-5 times, 0 times a month, the number of post is divided into 4 levels, respectively, more than 10 times, 5-10 times, 0-5 times, 0 times, then we can subdivide the user 20 small classes, but too many categories of users, is not conducive to us to do for the operation of the means, "