Taobao customer goods search service next month to stop
IT Times reporter Wang Shu
taobao.com each policy rule changes all affects the merchant’s heart, and the rule changes may again change the consumer shopping habits, also let out like bamboo shoots after a spring rain in recent years the rebate site test. It is reported that Taobao from June 1st onwards banned Taobao customer product search service, then consumers will not be able to see the specific product pages in the rebate amount, only after the payment order information. Taobao.com and rebate website said that the move is to improve user experience.
rebate amount cannot be viewed directly
rebate network, 51 rebate ratio restriction sites to see, at present the mainstream e-commerce sites receive rebates. The website will list Taobao, Jingdong store each site of the rebate proportion, to B2C, to back over 100 yuan 2 yuan, over 5000 yuan to return 27 yuan and other forms, but taobao.com only according to the specific amount of the transaction and goods.
reporter search "in the online rebate skirt", it directly in the web page to see the relevant search results, and the product price below shows the rebate amount, can compare the discount rate is satisfied. However, after June 1st, consumers will be able to see the rebate amount taobao.com, search goods in the rebate website, will jump directly to the taobao.com page, how many can know only rebate payment in the rear. Taobao.com relevant staff told reporters that the move is to prevent businesses because the interests behind commodity ranking search results, causing some misleading to the user, and Dangdang, where customers and other business tycoon has been allowed to "rebate website ranking, after adjustment rules also can realize the function of the rebate, the rebate site will not affect the foundation business."
"IT times" reporter learned that, although consumers can’t see the rebate amount directly, but Taobao is still allowed to add the proportion of the rebate rebate website information in store information, but the industry believes that consumers are generally direct search commodity, see the specific shops situation is relatively small, the measures seem to be some chicken ribs.
"someone hurt deep"
The new Taobao
is seen as an impact on the rebate website, website traffic will be diverted to the rebate. 51 purchase network marketing director Lee told reporters that they received notice in taobao.com after the meeting to study countermeasures have to work overtime last week during the weekend, but so far no fruit, "half a month should be out early to prepare."
, however, more than 51 purchase network and rebate network said that Taobao had little impact on them, "Taobao in our website is not large proportion, but the main B2C website rebate rebate website, two staff told reporters said so, they believe that those who are completely depends on taobao.com the rebate rebate site will indeed face a big shock.