Monthly Archives: July 2017

Zhang Yongfei how to become an excellent Internet operator

(Zhang Yongfei, net abandoned Chengdu really awesome day, general manager, environmental science and Technology Co. Ltd. Sichuan Yanyan network science and technology limited company operations director. Today’s headlines, a bit of information, Baidu hundred, Penguin media platform, columnist. Proficiency in content operations, operations, and user operations. Familiar with community operation, understand product operation, have unique views on Internet operation promotion, be good at low cost operation and promotion, have rich experience in Internet operation)

how to become a good Internet operator, this topic is very broad, because for this operation covering all aspects of knowledge, any one plate can be singled out as a professional to carry out in-depth research and study. Therefore, this article will be from four sections: content operation, activity operation, user operation and other operations. These four aspects for everyone on the train of thought, play a role in attracting jade.

how to become a good Internet operator, Zhang Yongfei think, first you need to understand the nature of operation, I summed it up as "eight character proverbs," carding, planning, configuration, optimization "


one, content operation

content operation mechanism: content transfer, content promotion,

1, content management mechanism:

1) content consumer positioning

content operators must have a full understanding of the early stage. Such as thinking about what kind of user is potential consumers, such as know early positioning for IT, Internet users. This link is important because these are your potential users. However, not everyone is your intended customer, so you have to use the filtering mechanism to select your seed user.

There are two traditional ways of

: "moat" and "invitation mechanism"."

2) content producers maintain

, you need to understand who provides the content producer, offers it yourself, or gives it to you. What kind of content will you like?


3) feedback mechanism and tracking strategy

feedback mechanism

to establish feedback mechanism, we should consider the purpose of establishing feedback mechanism:

enhances user interaction with websites or products, user attitudes to content, and data mining users’ interest in this kind of content

tracking strategy

If you choose

channels with the advantages of the platform, then we can try to understand the potential users through private letter

to the same user to try different copy, study what type of copy can bring more user attention and potential customer transformation; target users interested in, to identify and filter the user is interested in the project through different practices, how the demand strength of

if the channel does not have a platform, then we can track it through


Visual semantics in HTML and CSS


web stack between you and users (simplified edition)

on the last day of the TXJS conference, a developer asked me: "


object – oriented CSS doesn’t leave you a lot of performance – based class names,

Each layer in the

network stack has its own structure. You won’t expect the database architecture to be used to build PHP middleware, and people expect HTML and CSS to be the same. HTML needs to be written in a meaningful way that represents data or content, which is what I call code semantics. The code semantics in HTML are important for portability and ease of use. On the other hand, CSS is really a separate layer in the stack, and it needs its own architecture that reflects the visual semantics of the page.

visual semantic description of all repeated patterns in page design. They describe the basic components of your site. In fact, they can easily implement cross site applications with just a little modification. Visual semantics does not have to be tied to the HTML semantics, because you need an architecture that meets the specific requirements of each layer stack.

stripped the template structure from the style

similarly, many PHP developers want to match the CSS and HTML architectures to PHP. Perhaps trying to apply one of your most familiar layers to them would make you feel more challenging, and I’m ashamed of that. While I was at Facebook, I wanted the PHP layer to match the CSS layer. Fortunately, Facebook has some smart developers reined in and help me to enhance the understanding.

hard to plug CSS and HTML into PHP prevents code from getting too boring (DRY) and eventually leads to code bloat, since CSS and HTML require more elaborate object structures than PHP. In fact, PHP templates are not inherently appropriate because each template contains many different HTML, and CSS objects that combine in different ways.

visual semantics = = performance-based class

The important thing

needs to be aware of is that I’m not suggesting a class name like "giantBlueHeading". The class name needs to represent the object structure you want to define, not the name of the particular visual class. For example, I often choose to remember more abstract class names, such as "media", which are easy to remember. The media block consists of a fixed width picture or flash and some text or other content combinations.



media block can be used in many different situations, such as combining an icon and a link or profile picture and user name. The specific use case is separated from the object structure >

Website operation planning, count a ball!

give you a project. Do you know how to get started quickly and ensure the return on investment? Many beginners are responsible for a company’s project and often don’t know how to start. Even ask some experienced web operators, who pretend they won’t tell you. In fact, site operations planning what ah, as long as you get everything is not so difficult.

knows the user to control the direction,

understands users before they can find problems and give them what they want. You can find your company’s consultants and ask them to list the concerns of the first 20 users. We take these questions to analyze the psychology of users. For example, one of my previous projects was a disease of dermatomyositis, and the most important reason for the patient’s treatment was her husband’s dislike of a erythema that had been caused by the disease on her face. Can we make a picture on the website to enlarge the user’s pain?. This provides a direction for the planning of our website.

understanding user requirements

data analysis lock key words

we know the common problems of users, and we will begin to imagine what keywords Baidu users will search for on these issues. Keywords statistics report and the business website but our two weapon. By combining reports with data analysis, we are able to lock the keyword with the highest conversion rate. For these keywords, for web pages, we need to focus on packaging and optimization.

the money is going to hit the edge,

through the above two step analysis, we know the user most frequently search keywords and the transformation of the highest keywords. What we need is to introduce these words to our website by extending these words in a limited amount of money. Baidu bidding need to monitor these keywords and for the page. The focus of the optimization effort is also shifted to these keywords. Extrapolation is also inseparable from these key words. In short, no matter how you promote it, you need to spend 80% of your energy, money and manpower on these keywords. Only in this way can you achieve maximum results in short and limited resources.

precise control of access to the site keywords


transformation is based on the dialogue process you gave the advice settings

effective keywords enter the corresponding layout of the page, but also produced a dialogue, but no deal. Do you have a dialogue process for the advice? Don’t think the consultation is optional. I admit that good advice is to calm in the face of any user’s questions, but your company really has so many good consultants? You need to set up the dialogue process, let the company to enhance the level of overall consultation is your responsibility, don’t make mistakes in the last step, otherwise you will heartache.

negative news, can you ignore that,


any company is more or less negative

Start with daily data and train operational data thinking

As the

operator, in addition to the above general understanding of business data, but also needs the time of each strategy in the use of data thinking in each project, with the data of experience, experience in guiding the project data. Train data thinking, start with daily data reports!

each operator should have such a feeling, the first thing to go to the company every day is to look at the data. With the product demand will be challenged to provide estimated earnings data, and provided by Bug technology will be asked to provide specific data on record, resources need to provide reference resources an exposure data with partners, is the most difficult and the boss of weekly and monthly, not only to produce a full range of services covering the data or weekly monthly, also need to be able to spot the perfect answer every question from the boss of the data.

yes, the operation is a consciousness of data demanding jobs, to tens of millions of dollars in subsidies to the budget, small to a few cents coupons, and daily business data of 1/1000 changes, you need the data sensitive enough to familiar enough business.

so, as an operator, how can you cultivate your data thinking and how to master the core data quickly in the face of different business to guide the formulation of business strategy?

of course, the different dimensions of the business and the data is certainly different, the mobile Internet products according to the commercial realization of basic business model can be classified orders and advertising for the sale of goods or services, free cash flow exposure service value-added and value-added services including membership privileges, good service is packaged into the privilege the sale, similar to the first mode. Below, we have from the order class and flow realization class analysis, what are the core data indicators?

1, order class

first, we simulate the core steps of a user opening a product to the completion of a business process. There are four steps:

1, user

users’ natural characteristics, that is, we often refer to user portraits such as gender, age, geography, occupation, education, constellation, hobbies, etc.;

user life cycle characteristics are related to the total number of users, such as the proportion of primary users, growth users and mature users, respectively.

user activity characteristics, and the user’s last consumption time related, such as high, medium, live, low active and other active users, the latest loss, historical loss and other loss of users;

user consumption characteristics, that is, the user’s consumption frequency, consumer preferences, consumption periods, consumer cities, consumer sites, consumer spending rates and other consumer habits;

2, flow

number of visits, that is, the PV and UV at all levels, the number of visits to the home page DAU, the main view of the operation of the page conversion rate to explore user behavior trajectory and product performance is >

On the prostitute’s chastity lock and the degeneration of the stationmaster

the title joke is too big, but you have to write it down. Don’t want to just a title, it should consider how to modify arbitrary, coherent, even become a powerful and unconstrained style, garbage article, come to infamy, is also quite a bit cynical view of personality, taste.

ancient Europe, China small feudal chastity lock feet are constrained and isolated women at home, obeying the feudal – take it lying down.

is now the webmaster friends, some busy making spam sites (such as pornography, reactionary), part of a busy deceive customers (allegedly in coastal areas of Fujian super guide company mister useless registered XX domain name or the like), a part of the use of other unconventional means of peer pressure (local has a website at the most today the exchange of Links, etc. Baidu included immediately modify other links to other sub channels of their own).

if the ancient, by using tools to suppress women’s love, then this today, with what the correct attitude to guide the webmaster.

is a man who stands. A man can be without morality, but without conscience.

has a talent net friend, and I want to Yiyang talent network ( cooperation, cooperation, always found that it is not about as easy to operate, the two parties are not selfish interests and eventually settle a matter by leaving it unsettled.

do stand, if there is no condition, go alone, always more than two monks lift water to drink, three monks no water, drink strong!


do not brag, don’t write out what marketing, promotion and experience of the essay, see a colleague a few days ago to write a real estate planning, finally understand that it is called the plan!!! With his own imagination, to arrange the process to each other.

the majority of the fighting in the front of the grassroots webmaster, do not believe that your local station will make you overnight money, do not want to believe that the value of the corn a thousand children, not to believe that VCs will see you. Stick to your beliefs and use your interests to support your website, dedicate first and get later.

emotional communication, QQ29024121, Yiyang Talent Network:

Admin5 comments: Thank you for your contributions! As the author said, the title of a big joke, but this view is really good! The majority of the fighting in the first line of the grassroots webmaster, do not believe that your local station will make you rich overnight, also don’t want to believe that the value of a thousand children in maize million children, but do not believe that wind will like you. Stick to your beliefs and use your interests to support your website, dedicate first and get later.

To survive on the Internet, learn a good skill first

often see the webmaster friends posted on the website or make money, big money like McCain mountain god like a missile hit him in his pocket, or a blood bitterly regret the original line now pot not a grain of rice. Do a

often listened to the older generation when he was a child. He loved to teach again: "a man has a skill, and he has a meal.". The same is true of the Internet age. It’s all about the world. You get soup with a spoon.

so a technology is the hard truth, all CTR+C and CTR+V, not what meaning, Baidu K you, you do the white horse who fall time. Besides, you copy a day, when you can not master 10 points acquisition.

is now popular in the service sector, division of labor. Have engaged in technology source, server in space, there is rice fried rice, garbage do have the means, a lot of prestige do intermediary, rich VC project, nothing to sell the toil post top stick, or make a hawker have resources. Somehow make money first fill the belly.

science and technology service industry is strong, you think you hard to make a stand, a person tired out from A to Z also feel alarmed, afraid afraid afraid of being cheated, K, black. Some people laugh, do their own standing, is the boss, do well on the rich, and then bless you. More online, see how to drill, how to locate themselves. Let’s fight together.

, if you think I’m right, don’t forget to learn a technique while you’re standing.

finally routinely AD yourself IT network with all the KULI design, engage in source, engage in intermediary, engage in space station and so on, to engage in work in the service industry in the online friends, here released your studio or AD. Money is not afraid of getting together, competition is progress, I wish you business is booming,

From the migrant workers to the Chinese Talent Employment Network CEO entrepreneurial process

business boss, two and money related problems: one is that you understand the money; two is to make money in your current situation, how to find more money, let people use money to buy in advance for your future! This is the boss of the most basic problems.

everything is difficult at the beginning, not to mention entrepreneurship, not to mention, in the business of success, in his behind, must have experienced many setbacks and difficulties, then, Hu Cheng, how does he do poineering work?


he summed up the characteristics of all businessmen in one sentence: "entrepreneurship is not an easy job.".

he always believes that: the person’s life, the biggest competitor is himself. " the most difficult thing is to be self denial and self transcendence, whether " or

, give him a brief introduction. He was born in 1978 in Jiangsu, Suqian. For family reasons, when he was a child, he was also hungry and full of food, and occasionally improved his life, so he reluctantly gave up his chance to study. "I want to go out of my own way and find a place where I can earn money to change my life and my family."." He said. In the eyes of others, 14 year olds should also sit in the classroom study, the fullness of life, but he had embarked on a job. Since then, there has been a shortage of students in the campus, but there has been an underage migrant worker in the society.

, "it means that I don’t have the opportunity to study management systematically, and it’s hard to do it in the process of starting a business. It’s kind of like crossing a river by feeling like a stone."." This is before him regret, so to see some friends talking about those who spoke when he Sidongfeidong management terms at the time, has been the envy and admiration.


was 14 years old, he picked up dozens of dollars and a friend from his relatives and friends on a train to Wuxi, Jiangyin, and began his part-time journey. As he walked out of the gate of Jiangyin station, Hu Huacheng looked at the tall building with a sense of not knowing where to go. Because there is no extra money, the night is the pavilion in the park. His age was so small that he found it difficult to find a job. Just after he had gone through twists and turns and pockets, he met a noble man with only a few dollars left. Here let me think of the free online CEO Mr. Jiang Yufu’s famous saying: I am not your life elegant, then you must be my life elegant! In fact, everyone’s life doomed their noble, how are you going to see how to find and grasp? Hu Hua left in this gentleman received into his entertainment as a bathroom attendant, a monthly salary of 300 yuan. In others barely even look at work, but he’s pleased, finally won the boss’s trust and appreciation. Later, with Hu Huacheng’s own intelligence and efforts, two years later, he got second local bathroom technician. The suffering of life shaped his firm and inflexible character, strengthened his confidence in life. He did not give up the observation and thought of society.


IT teahouse Interpretation of NetEase’s 2009 Chinese individual owners Survival Report

technology NetEase in May 17th Japan joint telecommunications laggards owners community released "2009 Chinese personal webmaster Survival Report", if not mistaken this should be the first on the personal webmaster related data statistics report, website focus on personal webmaster shows that this group has a pivotal position in the Internet industry. The sample size is only more than 1000 copies, through the form of online voting to obtain data, IT teahouse as a regional Adsense industry platform, according to personal experience, the report has doubts about the content of a simple interpretation.


1. personal webmaster academic composition in primary and middle schools and even while Dr. occupies 2% and 3%, which fully reflects the individual stationmaster forum behind ridicule atmosphere, but also to the webmaster technology instead of NetEase profit "pupil" after the "doctor" as the investigation report of the special place, visible editor know enough about the personal portal webmaster domain.


The income of

2. people in the highest in the top three in Beijing, Ningxia and Sichuan, as a service to the community in the southwest of Sichuan and other industries are very pleased to see such data, but in fact according to the contact webmaster, Xiamen, Guangdong, Jiangsu and Zhejiang long personal income are very high, perhaps because of the sample the amount of the issue, perhaps is the high income Adsense reluctant to disclose too much information.


3. of the highest income profit model focused on e-commerce and collect membership service fees, perhaps this is all very willing to see the results, because most of the people are more optimistic about the two kinds of profit model, but in fact, according to some reaction laggards forum and IT forum members of the teahouse will find the main income of most personal webmaster is still divided into advertising alliance, but has begun to charge electronic commerce and service development.

General Portal editorial do not understand the personal webmaster has filtering part of inaccurate data not in the report, but some content or teaching reference value, more important is the motive force of the development of mainstream media attention in the field of personal webmaster with those personal webmaster more. (the /IT teahouse – Jialun)

NetEase personal Adsense Survival Report:

Discussion on several management modes of local websites

network industry has become the most popular industry in recent years. There are countless hot blooded young people constantly pouring into the ranks of the webmaster. However, will soon become webmaster and just become webmaster friends, are you ready?

today, tens of thousands of local sites, enterprises, individuals, will easily be "× × × × the largest area; site, keep the truth – mentioned countless prawns, persevering, support. However, dear brothers and sisters, how do you go on the road ahead? Do you want to do that,


Network Entrepreneurship, the final answer is to find a good profit model. No matter what your website, no cash back, in the end, will also become the Yangtze River waves, die on the beach. So, what can we do to ensure the flow of capital? What’s the best way to make the best use of the minimum input?

often China station diving, prawns wrote about seen countless local website articles, also commented, I place the website made a little success, with their own experience, to summarize the enlightenment, hope can give those who are business friends in the network point, also welcome the webmaster Paizhuan!

one, ready to station

1, market analysis, accurate positioning

national comprehensive portal can not be built. No, for example, the number of people’s assets is that number… Local comprehensive web site can not be built, too many sections, maintenance and management of complex locks. If you put fewer pieces of the forum, and what is the portal ah? National information website can not be built. 58 city, go to the market, customer collection, streams and other sites have been robbed of our city,


network market, entrepreneurial space, giving the rest of us do local website of this, real estate, make friends, do distribution… Do not think the market is small, as long as we eat this cheese into your mouth, that is our success.

when we establish jiaogen in their own city, you can re radiation to the surrounding city, this is our business policy of encroaching, really desirable road station.

2, a good space, a localized domain name,

local website, you can buy directly from the local computer room or hosting host, network speed is good. If not, you have to choose a local network service provider. Need to consider: server location, the machine room is multi line, access speed, after-sales service protection, price and other factors.

in addition, there should be a domain name that is well known to the local people, such as area code, city name, phonetic name, alias and so on. Of course, these good domain names may have been registered by people. Secondly, for example,, add a letter to the area code, and read "love 0415" is also a good choice.

3, a set of good >

Doing a station is just an interest, not a station as a career, feeling 2

just read "do stand is an interest and will not do stand as a kind of occupation" and "do stand is an interest and will not do stand as an occupation 2" feeling, quiet, accustomed to his occupation is not rest, I would like to talk about their own views.

this is the first time in the webmaster network writing, writing is not good, I hope you all bear in mind.

first to locate for oneself, I belong to a rookie webmaster, do this line number halfway monk, did a lot of industry, starting from 50 January to 2004 salary working career, now this occupation – network contact. Why is his rookie class, because I was a junior high school graduates, have not learned the computer, until now there haven’t seen a book about computer network books or textbooks, that is an interest and ignorance let me choose this let I sometimes regret regret to regret, occupation, the twinkling of an eye have gone through three or four years of time.

well, around another webmaster topic, some views for:

1., first of all, I am now a webmaster, no work, now in his home do, personal entrepreneurship. Now feed

with a family, roughly forget it, and now the average monthly expenditure of 2000-3000 yuan, this money is usually earned online. There’s not much money, but I can barely feed one family.

2. is my interest and my career, because I don’t have any other jobs, and I don’t like to go to work because I’m

played six or seven years of work, now listen to work I annoyed, and perhaps the character, but I also forget, by now myself like this, not a diploma, no two technical people to work, the boss will not give how much salary, it is estimated that more than 1000 of this money. My wife and children.

3. for the station do I think so, the search engine is important, but not only, can be a real based on people, serve the people, can really help you stand, then let everyone know some publicity, it may be long and secure way, though it takes a lot, but there is a return to pay, I believe it.

4. is my main source of income. I always encourage myself to one sentence: "people in certain circumstances is being forced out," I love myself, in order to survive, seeing the children crying for a drink milk, in order to gain a foothold in this competitive society, you don’t force yourself.

write a simple, what is not to debate with other people, just want to through this thing, can provide some encouragement for people who love the network, what first interested, perhaps interest will make you change a lot, there is not a word to say well, "choose your love, love as their own"