(Zhang Yongfei, net abandoned Chengdu really awesome day, general manager, environmental science and Technology Co. Ltd. Sichuan Yanyan network science and technology limited company operations director. Today’s headlines, a bit of information, Baidu hundred, Penguin media platform, columnist. Proficiency in content operations, operations, and user operations. Familiar with community operation, understand product operation, have unique views on Internet operation promotion, be good at low cost operation and promotion, have rich experience in Internet operation)
how to become a good Internet operator, this topic is very broad, because for this operation covering all aspects of knowledge, any one plate can be singled out as a professional to carry out in-depth research and study. Therefore, this article will be from four sections: content operation, activity operation, user operation and other operations. These four aspects for everyone on the train of thought, play a role in attracting jade.
how to become a good Internet operator, Zhang Yongfei think, first you need to understand the nature of operation, I summed it up as "eight character proverbs," carding, planning, configuration, optimization "
one, content operation
content operation mechanism: content transfer, content promotion,
1, content management mechanism:
1) content consumer positioning
content operators must have a full understanding of the early stage. Such as thinking about what kind of user is potential consumers, such as know early positioning for IT, Internet users. This link is important because these are your potential users. However, not everyone is your intended customer, so you have to use the filtering mechanism to select your seed user.
There are two traditional ways of
: "moat" and "invitation mechanism"."
2) content producers maintain
, you need to understand who provides the content producer, offers it yourself, or gives it to you. What kind of content will you like?
3) feedback mechanism and tracking strategy
to establish feedback mechanism, we should consider the purpose of establishing feedback mechanism:
enhances user interaction with websites or products, user attitudes to content, and data mining users’ interest in this kind of content
If you choose
channels with the advantages of the platform, then we can try to understand the potential users through private letter
to the same user to try different copy, study what type of copy can bring more user attention and potential customer transformation; target users interested in, to identify and filter the user is interested in the project through different practices, how the demand strength of
if the channel does not have a platform, then we can track it through